“Failing to plan” is said to equate to “planning to fail”. In the same vein “failing to analyse” will lead to “the analysis of a failure”. So that your project does not become a statistic, spend some time understanding your requirements and the change required to implement a successful solution.
Undertaking rigorous business analysis involves management of many stakeholders, eliciting needs, uncovering the impact of change, preparing designs and models, and presenting solutions, to name only a few components. This is what we do. With many years of experience we know how to differentiate needs from wants, and translating these into designs you can bank on.